The Launch Program

Take Your Business to the Next Level

In today’s digital landscape, businesses are increasingly turning to podcasting as a powerful marketing tool—and for good reason. Podcasting isn’t just about broadcasting your voice; it’s one of the best ways to network, connect with thought leaders, and build meaningful relationships in your industry. It’s also the most efficient content creation engine available. Each episode doesn’t just stand alone—it can be repurposed into multiple forms of content, creating a snowball effect for your brand.

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From a single podcast episode, most of our clients extract enough material to fuel their entire content calendar. Think about it: one episode can easily generate a blog article, one or two newsletters, eye-catching episode covers, and multiple vertical clips for social media platforms like Instagram, Facebook, TikTok, YouTube, and LinkedIn. This makes podcasting the ultimate content creation machine, allowing you to engage your audience on multiple channels without constantly creating new content from scratch.

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Not only does podcasting put your brand out there, but it also offers massive added value for your customers by giving them expert insights, stories, and conversations that resonate. It’s a strategy that keeps on giving, amplifying your brand’s message while maximizing every piece of content.

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Here’s What We’ll Do:

1. Discovery Session
We’ll start by digging deep. I’ll ask you the right questions to gather everything we need to build out your strategy. This is where we figure out who you’re speaking to and how to position your business.

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2. Build Your Core “Avatar”
Next, we’ll develop your avatar—a tailored guide based on market insights to create a precise image in your head of your target audience. This is the framework that will help you consistently reach your niche audience and deliver the right message.

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3. Threaded Content Program
This is where it all comes together. We’ll create a content strategy that ensures you’re making, marketing, and monetizing the right thing, at the right time, for the right people. It’s not just about putting content out there—it’s about doing it smart and strategically.

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4. 12-Month Content Roadmap
Finally, we’ll map out the next 12 months. You’ll get a detailed, month-by-month plan that outlines exactly what to do, how to measure success, and what outcomes to expect. This way, you know what’s coming and how to stay on track.

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Additional Options

If you’re serious about launching your content, we can take it a step further. For an additional fee, we’ll move on-site to set up your entire studio—ready for you to hit record and get started.

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Plus, if you want to build a solid foundation, we offer the option to have Austin Linney host your show for the first 15 episodes. He’ll guide your content, help shape your message, and lay the groundwork for your legacy.

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What You’ll Get:

• Written transcripts from each session

• Recorded video from every meeting so you can revisit anytime

• Detailed project manager notes from every session

• The Threaded Content Presentation Deck, which lays out your entire content strategy

• The 12-Month Content Roadmap, showing you exactly what to do for the next year

• Show Cover design

• Episode Cover Template

• Thumbnail Templates

• Intro and Outro

• Canva Brand Kit to help you take control and manage your content moving forward

• On-site staff training, we will teach your staff to produce and distribute your show

• If you choose the option of working with our host, Austin Linney, you'll get the first 15 episodes fully edited, scheduled, and ready to go.

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Investment

The Launch Program starts at $3,500.

 

With this package, you’ll be fully equipped to launch, build momentum, and grow your business with a solid, strategic foundation.